I've been thinking about doing this for a while. If you wind me up, you can get me talking for hours about social networking, social media, Facebook, Twitter, blogging, communicating, ROI, reach, followers, likes, retweets, Groupon, crowdsourcing, you name it. I can't help it — it's fun, it's exciting, I'm passionate about it, and whether you like it or not, and whether you're ready or not — it is changing the world and how we communicate.
We've seen a few examples that hint at the power of social networking both societally and personally — the coup in Egypt, the communications in disaster-struck Japan, careers made and ruined, funds raised, old friends and lovers reconnected.
We're just starting to see how the conversations between customers and companies, both for B2B and B2C, are changing. Consumers/customers and businesses have the opportunity to really and truly communicate. Businesses who ignore these channels and interactions are dinosaurs who will soon become extinct.