Wikipedia defines as: "a genre of electronic dance music that originated in south London, England. Its overall sound has been described as "tightly coiled productions with overwhelming bass lines and reverberant drum patterns, clipped samples, and occasional vocals." Some of it I liked, some of it I despised. We had some overlap in taste on some pop music, and a few of the non-misogynistic and non-sex-filled rap songs. It was an informative trip for me, music-wise.
And of course they were less than thrilled when I took over the music for an hour each way, and plugged in my iPod® with the jazz, classic rock, Latin, and pop that I like. (In fact, they both put their earbuds in and listened to their own tunes during "my" time, but I digress.)
Driving that long stretch of Highway 5 in Northern California with no distractions other than the teen music selections pumping loudly out of the speakers got me thinking about the plethora of choices we have today as consumers in every category. I could have spent days researching electronics, phones, furniture, clothing, appliances, but realized I had to limit myself (or this blog post would be a book, lol), so I chose four categories that were relevant to my life (and most likely to yours too):
- Online books
- Local restaurants
And now to my last example. I queried how many restaurants there are in my hometown of San Jose, California. Guess what? 4,084. So if I ate at two restaurants a day — say lunch and dinner, every single day, I should have eaten at all of them once in a little under 8 years. (I remember doing a similar exercise a few years ago about the number of wineries in California, and I know it was several years worth if you visited one a day. :-) )
We, American consumers (and this is probably true for most first world countries), are flat out overwhelmed with choices in every part of our daily lives. How do you find new musical genres or artists? Select books or restaurants? Or choose what you want to cook/eat at home? I don't know about you, but sometimes I'm almost paralyzed by the choices. I want to close my eyes and do the eeny, meany, miney, mo selection process, which I guess is one way of dealing with it.
And yes, you can ask around, call your friends, bring it up at the gym, but chances are those particular friends haven't been searching for a great vacation read, or some really crazy running music lately. So where do you turn?
Stay tuned for part 2 of this blog post coming soon. :-)
* From the iTunes website