On Sunday, I start planning my week and creating a long list of all of things I have to get done, both at work and at home. Last Sunday, my master to-do list looked something like this:
- Facebook Expert Hour invitation
- New hero spot started
- Mobile app article reviewed, signed off & delivered
- Meet w/ Fran to hand over social media reins
- MCE page
- Cat food
- Mop kitchen floor
And now all of a sudden it's Friday. I'll be on the plane in less than 24 hours. And it all becomes clear. I CANNOT get it all done. No one can. It was an impossible list to begin with, and I was setting myself up for failure to think it could all get done. And as that moment of truth dawns, I relax, and begin to prioritize. This task and that one really can wait until I get back. My colleague can manage this one. My web producer can text me when this one is done. One of the kids can mop.
And it makes me realize how important prioritization is to social media channels. My main ones, for now, are Facebook, Twitter, and LinkedIn. I'm flirting with Google+ and Tumblr and StumbleUpon and YouTube and Pinterest, and have some new ones bookmarked for further investigation. And while it's important to test these new ones out, and perhaps integrate them into my overall social media mix, it's not critical that it happens right now, this week. The week I'm back will be fine. When you're spread too thin, and try to take too much on, either you won't get it all done, or if by some miracle you do, it won't be your best work.