This group of leading-edge museums have evolved in how they engage with their newest patrons — the Millennials and Generation Z — who interact differently and more socially than their parents and older siblings, and aren't content to passively stare at exhibits.
|7 Days of Hashtags|
I'm smitten with the entire #MuseumWeek program, and eagerly comb through my Twitter feed, thinking "I'll retweet that one and that one....". I follow the @MuseumWeek ID, and check my Twitter feed several times a day for new tweets. The entire program is a feast for the eyes, and the "7 days, 7 themes, 7 hashtags" program is ingenious, eye-catching, and ground-breaking in how they're re-positioning their collections.
- The organizers have cleverly included a Twitter space page on the website that includes current statistics, with lots of clickability built in and includes:
- A representation of tweets and retweets of the eight official hashtags since March 15
- The top museums as represented by number of tweets and filterable
- A list of the countries represented by the participating museums (2207 strong)
- A map of those tweets
- And of course, the tweets themselves.
It's a fun and interactive page that's definitely worth checking out.
This Twitter campaign definitely deserves an A+ for creativity.